Deecision

From segment to action, automatically

Deecision doesn't give you data. It tells you which segment to target, in which order, and with which action, for every client, right now.

Data→NBS→NBUC→Action Plan→NBA→Folders

Concept diagram · illustrative examples, not a product screenshot.

Venn Diagram · Lefebvre Portfolio
+ Segment
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Explore
TOP WEASSE
84
clients
KYC ALERT
31
clients
12
NBS
Next Best Segment →12 Top WEASSE clients with active KYC alert
→ NBA

The engine first, then the journey

Four moving parts turn raw data into a signal. They are not screens: they run inside the first two steps. This is the chain the best relationship managers run in their heads. Deecision runs it for the whole team, across the entire portfolio, in seconds.

Raw data
Open source, individuals & companies

3,000+ features aggregated per client, deterministically and reproducibly.

Qualification
Recency · Reliability · Completeness

Confeedenz score: recency, source reliability and completeness. No decision on unevaluated data.

Proprietary indicators
250 indicators · 4 categories

VEEGILENZ, WEASSE, PROXEMEE, KYCEE… across Complexity · Opportunity · Compliance · Proximity.

Individual signals
One indicator, one signal

Exit score, split ownership, succession, KYC, dense network: every indicator produces its signal.

DNA’s business rules underpin its indicators and priorities. AIDEE helps users query results, explore data and open relevant views. AI can also help draft a rationale; the professional remains responsible for the decision.

The journey in 6 steps, exactly as it appears on screen

This is the left-hand column of a DNA portfolio, numbered by the product itself. No more, no less.

  1. Data & Qualification
    Completeness and freshness shown

    Incoming data is received, matched, then enriched. Nothing moves forward on unevaluated data.

  2. Next Best Segments
    Who and how many?

    Crossed signals (Venn) form the Next Best Segments: the groups to target first, each with its exact headcount.

  3. Next Best Use Cases
    Why make contact?

    One client, one costed use case: opportunity, prospecting, alert. Every amount opens onto the named list.

  4. Action Plan
    The manager arbitrates

    Handle now, schedule, monitor. The manager decides, then assigns to their bankers.

  5. Next Best Actions
    When and how?

    The banker's list for the day, as a kanban: every action dated, phrased and assigned.

  6. Folders
    The prepared meeting

    The reason to act, rationale, figures and follow-up brought together in one file. AI helps prepare a draft for the professional to review and complete.

Hundreds of criteria, infinitely combinable

Build precise segments on any combination of criteria: financial, wealth, networks, compliance, behavior. In a few clicks, without code.

Custom segmentation
Build your own criteria from scratch
AI-assisted segmentation
AI suggests the most relevant segments for your portfolio
Business templates
Pre-built segments: Succession, Transfer, Cross-sell, Compliance…

Concept diagram · illustrative examples, not a product screenshot.

Segmentation Builder, Active criteria
WEASSE>€2,000,000
Veegilenz=Orange or Red
Executive age>55 years
Active companies≥2
Segment result23 clients · €47.3M WEASSE

Cross your segments, reveal the critical intersection

The most profitable segment to target is almost never a simple segment. It's the intersection of several criteria that no one has time to calculate manually. Deecision does it in one click.

Top WEASSE∩Active KYC alert
→ Priority: regularize AND protect the assets
Active executive∩Dense PP network
→ Priority: systematic co-optation
Probable transfer∩No management mandate
→ Priority: capture the liquidity
NBS examples, Next Best Segments
Transfer Entrepreneurs
Age > 55Mature holdingDetected liquidity
18
clients
€42M
NBS : Transfer & Succession
Top WEASSE Unmanaged
WEASSE > €5MEntrusted assets < 30%Veegilenz green
11
clients
€87M
NBS : Asset collection
Active Network Executives
≥ 3 active companiesDense PP networkNon-exposed PEP
24
clients
€156M
NBS : Systematic co-optation
Urgent KYC Alerts
Veegilenz orange+Remediation > 12 monthsAssets > €500K
7
clients
Priority 1
NBS : Immediate compliance
Next Best Segment

Next Best Segment

The segment to target now, prioritized and motivated. Not a list, a direction.

Next Best Action

Next Best Action

For each client in the NBS, the concrete action to take with full context.

Decision Kanban

All NBAs organized by horizon: this week, this month, this quarter.

See the Kanban →

3 exclusive predictive segmentation indicators

Based on 10 years of R&D and proprietary to Deecision.

01

Primary Economic Potential

Based on past transactions and valuations of economic assets linked to individuals. The WEASSE indicator is the direct result.

02

Wealth Complexity©

Detection of dismemberments and TUP: 40 to 65% departure probability identified by AI on bare-owner profiles during transfer. No private bank currently has an industrial tool to target these clients.

03

Transfer Maturity: Predictive ML

Our ML model analyzed 15 years of criteria evolution driving transfer maturity. The exclusive predictive score anticipates opportunities up to 24 months in advance.

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